Try These 11 Lead Generation Tactics
What follows is a list of 11 different lead generation tactics that are working in today’s digital marketplace. You certainly don’t need to implement every single one of these; however, you should pick a few that you believe can start working for you right now as you promote your business.1. Content Marketing
Creating valuable content like articles, guides, blog posts, and eBooks can attract leads to your website and social platforms, which in turn can put your brand top of mind when customers make a purchase decision. If nothing else, it positions you as a thought leader. This is a highly-effective option for generating leads by providing valuable information that your target audience is searching for.While you can always post content directly to your website’s blog – which is definitely recommended as a core strategy – you should also consider leveraging the power of lead magnets.
Lead magnets are enticing pieces of content that people must request access to. Generally speaking, this means putting your name and email address into a form in order to get the link to the PDF, video, or resource. The beauty of this approach is that it allows you to collect contact information that can then be used to follow up with drip phone or email campaigns.
2. Search Engine Optimization (SEO)
Optimizing your website for Google, Bing, and other search engines can help increase your brand’s online visibility and drive more clicks and eyeballs to your site. This can be done via numerous methods and techniques, including keyword research, meta tags, and backlinks. This will help your website to appear higher in search engine results and attract more potential customers.While there are certainly some organic do-it-yourself SEO techniques you can use, this isn’t a strategy you want to attempt in-house. SEO is a highly-technical field that requires a very specific skill set.
It’s highly recommended that you hire an SEO company. More specifically, you should partner with a local SEO company that understands your local search market. For example, if you’re in Bakersfield, California, you’ll want to work with a Bakersfield SEO company. This ensures you get better results from the get-go.
3. Social Media Marketing
Social media platforms such as Facebook, Twitter, LinkedIn, Instagram, and TikTok can be great ways to connect with potential customers and generate leads. By creating engaging content and participating in social media conversations, your company can build relationships with potential customers and encourage them to engage with your brand.The challenge with social media is to hone in on one or two platforms that you can focus your full energy and effort on (rather than spreading yourself too thin by focusing on five or six platforms). The one you choose will be highly dependent on your target market.
For example, Facebook is great for going after Baby Boomers, while TikTok is much better suited for millennials and Gen Z. Instagram lies somewhere in the middle, while LinkedIn is best suited for B2B companies or those offering financial services.
4. Email Marketing
Email has and always will be king of the digital marketing space. In a world where social media platforms come and go, advertising regulations change, and technology evolves, email is a constant force to be reckoned with.By sending regular newsletters or promotional emails, you can keep your company top-of-mind and encourage potential customers to take action. Once someone enters your database (i.e. email list), you should have automated nurturing campaigns that drip on them over a period of several weeks to months.
5. Referral Marketing
If you’re in a service-based business, referrals can support a large percentage of your business. But in order to win with referrals, you need a specific strategy in place.Organic referral marketing happens by providing good service and then trusting that those satisfied customers will tell their friends and family. There’s absolutely nothing wrong with getting organic referrals, but you also need a more targeted referral outreach strategy in place.
Don’t be afraid to ask satisfied customers for names. The key is to be very specific when doing so. In other words, don’t say something generic like, “Do you know anyone else who I could help?” Give them an idea of the exact type of person you’re looking for – e.g. “Do you know any other single moms who have children in high school?”